Marketing Executive Resume – Sample & Guide for 2021
You are a marketer. You are clever. You are creative.
You develop sales strategies that meet the needs of your target customer.
But when it comes to building a successful resume, your ideas are out.
How do you make a marketing executive resume?
Surely it’s no different than a resume for any other profession, right?
Are you adding your marketing portfolio to your resume? Or are you adding direct links to your best inside work?
As you can see, there are many questions that need to be answered before a successful marketing manager can create a resume, and that was just the tip of the iceberg!
Fortunately, this guide will take you through a simple step-by-step process of creating a marketing manager resume.
Specifically, we will cover:
- An example of a finished marketing manager resume that has worked
- How to write a marketing manager resume to fill your interview diary?
- How to highlight your marketing manager’s resume [with the best tips and tricks]
Before we get into the details, here is an example of a marketing manager resume created with our own resume builder:
Update Your Resume
Looks good, right ?! Follow the steps below to create a marketing manager resume that gets results like in the example above.
How to Format a Marketing Executive Resume
Before you start talking about your skills and experiences, you need to choose the best format.
Doing so will make the hiring manager life easier, which will help you get started with the right steps.
The most common resume format is “reverse chronological” and for good reason. Essentially, it allows hiring managers to see your value proposition right away, rather than hoping that they read the bottom of the page. We recommend that you start with this format.
The following resume formats are also getting our approval:
- Functional Resume – If your skills are stronger than your work history, this resume format is recommended. Ideal for skilled marketers who don’t have a lot of executive experience or gaps in employment backgrounds.
- Combination Resume – Combines both “Functional” and “Reverse Chronological”. This format focuses on both skills and work experience. Unlike a functional resume, you can use a combined resume if you have rich work experience.
After choosing your format, you need to edit your resume layout.
To keep it professional, we recommend:
- Margins – One-inch margins on all sides
- Font – Pick a font that stands out, but not too much.
- Font Size – Use a font size of 11-12pt for normal text and 14-16pt for headers
- Line Spacing – Use 1.0 or 1.15 line spacing
- Resume Length – Don’t go over the 1-page limit. For guidance, view these one-page resume templates.
- Unlike an accountant or lawyer, marketing professionals have more freedom to choose an innovative resume design. Feel free to choose a more creative template to show what you can think outside the box!
Use a Marketing Executive Resume Template
Writing an article with Word is a pleasant experience. Creating a resume with Word is a different story all together!
Why is that? Formatting issues.
Formatting your CV should be a simple experience. But with Word, your entire resume layout can be broken down with just a small change.
Want to bypass formatting issues? Use a marketing manager resume template. How do I write a resume for a marketing executive?,#What should I put on my resume for marketing?,#Which format do most employers prefer for resumes?,#How do you write a catchy resume?,#What is catchy headline?,#How can I make my resume stand out in 2020?,#What employers look for in resumes?,#How many years should I list on my resume?,#What four items should be included on your résumé header?,#What are the key skills for marketing?,#What are hard skills in marketing?,#What is the most important skill in marketing?,#What is the job description of marketing executive?,#What should an executive resume look like?,#What are technical skills in marketing?,#Is marketing skills a hard skill?,#What do employers look for in marketing graduates?,#What is resume headline example?,#Should header be on every page resume?,#What is a section header?,#Which are red flags on a resume?,#What should not go on a resume?,#What are the top 3 skills employers are looking for?
What to Include in a Marketing Executive Resume
The main sections in a marketing executive resume are:
- Work Experience
- Contact Information
Want to go a step further? You can also add these optional sections:
- Awards & Certification
- Interests & Hobbies
It sounds great, but what are we writing for each of these episodes? Read on to learn how.
Would you like to know more about CV sections? View our guide on What to Write on Resume.
How to Correctly Display your Contact Information
Now, this part doesn’t require skills, but it should be true to the facts. Confusing the communication section could mean that the hiring manager can’t reach you – disaster!
The contact information section should include:
- Full Name
- Title – In this case, “Marketing Executive”. Align this to the role you’re applying for.
- Phone Number – Check, double-check, and then check again.
- Email Address – Use a professional email address (email@example.com), not your childhood email (firstname.lastname@example.org).
- Portfolio Link – Behance, Dribble, or your personal website
- (Optional) Location – Applying for a job abroad? Mention your location.
- Josh Fakester – Marketing Executive. 101-358-6095. email@example.com
- Josh Fakester – Marketing Whizz Kid. 101-358-6095. firstname.lastname@example.org
How to Write a Marketing Executive Resume Summary or Objective
Did you know that employers spend less than 6 seconds looking at each resume?
This interesting but frightening fact highlights the importance of correct resume structure.
You must connect the employer immediately.
You have to persuade them to put your resume on top of the “yes” stack.
To do this, use a resume summary or goal.
As a marketer, you may be familiar with the “top of the screen” calls to action. Similarly, both resume summaries and goals are short, quick paragraphs that appear at the top of your resume, just below your contact information.
But what’s the difference between the 2 episodes?
A resume summary is a 2-4-sentence summary of your professional experiences and achievements.
Marketing Executive Resume Summary Example
- Experienced Marketing Manager with a strong background in developing award-winning strategies for diverse clients. Includes over 5 years of industry experience, PPC campaigns, SMM, web design, brand development and more. A strong track record of developing and supervising marketing campaigns that maximize profit.
A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.
Marketing Executive Resume Objective Example
- Motivated marketing expert looking for executive role in Marketing Company X. Passionate about maximizing profits with effective marketing campaigns. The experience includes creating campaigns for my own personal projects while at University X. Skilled with WordPress, Facebook Ads Manager, Photoshop, ClickFunnels and more.
So which is the best, summary or objective?
In general, we recommend that you go for a summary if you have any relevant work experience. A goal is suitable for those who have skills but lack industry experience (graduates, career changers, or those currently in training).
- As a marketer
, you may know the benefits sell. Therefore, make clear how your experiences and skills will HELP the company.
How to Make Your Marketing Executive Work Experience Stand Out
Recruiters want to make sure you can get the job done. There is no easier way to do this than by listing your work experience.
Here’s the best way to structure your work experience section:
- Position name
- Company Name
- Responsibilities & Achievements
Here’s an example:
11/2016 – 03/2020
- Managed 8 ad campaigns that had an average ROI of 45% in the last 2 years.
- Proofread creative copy that improved conversions by 56%.
- Distributed statistical information to 127 staff members.
- Lead four successful promotional events of 1000+ people.
To separate yourself from the competition, you should focus on your achievements rather than daily tasks. This will allow the recruiter to see the obvious benefits of hiring you.
Instead of saying:
“Lead four successful promotional events with over 1,000 people”
Simply, the first statement is very general. Indicates that you are responsible for the promotion, but not whether it was successful or the amount of activities you managed.
The second statement indicates that you have managed multiple events and have succeeded in doing so. Difficult numbers that prove your skills – you can’t argue with this one!
- Remember, you are going for a manager role. Be sure to show that you are not only marketing talent but also have the skills to lead.
What if You Don’t Have Work Experience?
Perhaps you are a graduate looking for your first marketing job?
Or maybe you have marketing experience but have never been in a managerial role?
The recruiting officer will want marketing managers he can trust. Whether you have work experience or not, your marketing efforts portfolio is the most important factor.
If you already have proof of your marketing skills (ad campaign statistics, copy you typed, or results you get for customers), don’t be afraid to link to them on your resume (we’ll explain how soon).
However, there is no such time as the present. It’s not too late to build a portfolio.
Here are a few ways to build a rich portfolio (and even get paid for it):
- Start freelancing (e.g.: UpWork, Fiverr, etc.)
- Ask your social circle if they need any help with their business
- If the above doesn’t work, become your own client! Show your skills by building your own website, create flyers, product packaging, and run Facebook Ad campaigns.
Are you recent marketing graduate? Make sure to check out our student resume guide! How do I write a resume for a marketing executive?,#What should I put on my resume for marketing?,#Which format do most employers prefer for resumes?,#How do you write a catchy resume?,#What is catchy headline?,#How can I make my resume stand out in 2020?,#What employers look for in resumes?,#How many years should I list on my resume?,#What four items should be included on your résumé header?,#What are the key skills for marketing?,#What are hard skills in marketing?,#What is the most important skill in marketing?,#What is the job description of marketing executive?,#What should an executive resume look like?,#What are technical skills in marketing?,#Is marketing skills a hard skill?,#What do employers look for in marketing graduates?,#What is resume headline example?,#Should header be on every page resume?,#What is a section header?,#Which are red flags on a resume?,#What should not go on a resume?,#What are the top 3 skills employers are looking for?
Use Action Words to Make Your Marketing Executive Resume POP!
… Are common words that the recruiter sees over and over again.
However, you want to differentiate your resume from the competition, which means using strong words to make your achievements stand out:
How to Add a Portfolio to Your Resume
A portfolio section is added as well as work experience.
Under a heading called Portfolio, link to your portfolio (website or Behance / Dribble) and talk briefly about projects.
It should look like this:
- Promotional Events – Lead four successful promotional events of 1000+ people (see pictures in the online portfolio)
- Email Campaigns – Created email campaigns for clients on UpWork
- SMM – Ran Facebook advertisement campaigns for Company X’s clients (see more in the online portfolio
If you want to keep your resume short, you can put a link in your contact information section to your portfolio or website.
How to Correctly List your Education
Next, it’s time to talk about your education.
There is nothing too complicated in this section, just enter your educational background in the following format:
- Degree Type & Major
- University Name
- Years Studied
- GPA, Honours, Courses, and anything else you might want to add
Here’s what it should look like:
B.A. in Marketing
Boston State University
- Relevant Courses: Principles of Marketing, Managerial Communications, Quantitative Methods, and Macroeconomics
- GPA: 3.8
Top 12 Skills for a Marketing Executive Resume
As the hiring manager reviews your resume, they want to see that you have the right skills for the job.
Remember, the hiring manager has never seen your job. Even if you are the best marketer in the world, you may be rejected if you don’t show your skills clearly.
Here are some of the most common marketing manager skills:
Hard Skills for a Marketing Executiv:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Campaign Management
- Google Analytics
- Content Management Systems (CMS)
- Product Packaging
- Creative Thinking
- Team Player
- In general, try not to list too many soft skills. You see, these are the skills that everyone puts on their resume because they’re hard to back up. Any graduate can say they have creative skills, but most people can’t use every CMS properly.
Here’s a more comprehensive list of 150+ must-have skills this year.
What Else Can You Include?
We’ve now covered every essential resume section.
But don’t call it a day yet. You need your resume to stand out!
Doing a good job in the sections above should be enough to shortlist you, but adding additional sections can be the main factor in whether or not you are hired for the manager role.
Awards & Certifications
Have you won a marketing award?
Have you completed any third party marketing courses?
If you said yes to any of the above, don’t forget to mention them in your resume!
Here is an example:
Awards & Certificates
- “Most Innovative Campaign” – MAFTA
- “The Art of Sales” – Coursera Certificate
- Google Ads Certified Expert
- “Critical Thinking Masterclass” – MadeUpUniversity
Companies will want to see that you are passionate about everything marketing, not just money.
Showcasing your own personal project is one of the best ways to show you that you live and breathe marketing.
For marketing, this is often in the form of a side rush. Displaying a website you have created with various marketing tactics will be impressive for any recruitment manager.
Here are a few projects you can mention:
- Managing a Facebook ad campaign for your e-commerce shop
- Using SEO skills to drive organic traffic to your blog
- Writing sales copy for local businesses
While not specific to your job, being able to speak a second language is always an impressive skill for a recruitment manager. So feel free to add a language section if you have room.
Sort languages by proficiency:
Interests & Hobbies
Now you may be wondering, “Why would the employer want to know my fishing hobby?”
Your hobbies reveal what kind of person you are.
Most companies are looking for someone to enjoy working with.
Hobbies indicate that you will be a good part of the team, especially if you enjoy social activities.
Here are hobbies and interests you might want to mention.
Include a Cover Letter with Your Resume
Cover letters are still an important part of the recruiting process.
A cover letter is a specific and personal piece of content.
Unlike an applicant who sends a general resume to each company, a cover letter shows the hiring manager that you care about working for his company.
To create a winning cover letter, we need to make sure it is configured correctly. Here’s how to do this:
You should complete the following sections:
Personal Contact Information
Your full name, profession, email, phone number, location, and website (or Behance / Dribble).
Hiring Manager’s Contact Information
Full name, position, location, email
It’s no secret that hiring managers review resumes and cover letters. Therefore, you need to connect the reader in the first few sentences. Use short language to talk about:
- The position you are applying for
- Your summary of experience and your best success to date
Once you have aroused the reader’s interest, you can go further into the details below.
- Why did you choose this private company?
- What do you know about the company
- How are your best skills relevant to the job?
- In which similar sectors or positions have you worked before?
Do not end the conversation suddenly, you should:
- End the points specified in the body paragraph
- Thank the hiring manager for the opportunity
- Finish with a call to action. This is a good way to start a chat. A simple “At the first opportunity, I’d like to discuss more about how I can help company X” will work.
Finish the letter professionally. Something like “Yours sincerely” or “Yours sincerely”.
For more inspiration, read our step-by-step guide on how to write a cover letter.
If you followed all of the above recommendations, you have given yourself the best possible chance to enter this marketing manager role.
Let’s quickly summarize what we have learned:
- Correctly format your marketing manager’s resume. Prioritize reverse chronological format and then follow content layout best practices
- Use a resume summary or goal to catch the employer
- In the work experience section highlight your achievements, not your responsibilities
- Make sure your portfolio is the best it can be. If you don’t have an account, consider getting one
- Add a compelling cover letter to set you apart from the competition