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Instagram Recommendations for Corporate Accounts
How Corporate Companies Should Use Instagram
Instagram, a photo sharing platform, continues to grow rapidly day by day. Instagram, which increases its number of users and develops itself every day, has become the world’s largest photo sharing area. This social media platform, which people use extensively, has necessitated that their corporate firms be active in this field. Because Instagram is a good tool for easy access, interaction and permanent connections with users. It is also an area where product and service promotions can be made easily. If it is used correctly. Compared to regular users, there are some things to consider when using Instagram for corporate accounts. So, what are the issues that corporate accounts should pay attention to in terms of Instagram management?
By using Social Media Consultancy service; You can manage your Instagram and other social media accounts professionally.
Corporate Account Management at Instagram
Before you start corporate account management at Instagram, you will naturally go into a research process. If you are not familiar with this subject or have not mastered this area before; You will need a research on what and how to do it. The Instagram for Business Instagram Blog, where direct and informative sharing is made, will give you new ideas and enlighten you. This blog includes sample posts on how other organizations manage Instagram accounts, information and news about Instagram. It is in your best interest to follow this blog. You can benefit from the experiences of other institutions as well as you can share your experiences here in the following processes.
The research you will make and the information you will obtain to use Instagram effectively will of course always continue. Because every day you may encounter another innovation. Therefore, you should continue to research and learn continuously. Gathering Instagram recommendations for corporate accounts under specific headings will provide a better understanding of the issue. Let’s take a look at what these subheadings are and what they cover.
Create Corporate Company Account: The priority is to create your Instagram account as a Business account. When creating a new account in Ingram; There are two options as individual account and corporate account. You should create a corporate account and benefit from the advantages that social media will offer for your company.
Give Your Corporate Profile Information In Detail: The first thing you should pay attention to when creating your corporate account is to use the correct account name. As a result, your account name is representative of your company. Once you’ve created your account, carefully fill in your profile information. Include information that people can understand, such as profile picture, company description, company website address, links to other social media accounts, contact information, etc.
Determine Your Purpose: You must decide in advance what purpose you will use the corporate Instagram account you have created. To promote products, services? To sell through the Ingram? Or just to interact with your users? Decide in advance what you want to use and determine your strategies accordingly.
Perform Audience Analysis: The user profile of the social media is very diverse. So everyone’s tastes, interests, etc. are different from each other. In this respect, determine in advance how your own audience should be and who should be. Once you have identified your specific audience, you can of course also appeal to the general public. You can win new users. However, the setting of the targets affects the determination of the plans to be used in this way.
Don’t Choke the User: When you manage your corporate company account on Instagram, do not constantly share advertisements for product and service promotions. Because this situation can overwhelm the users and away from you. Now people are overwhelmed with intense advertising content. So diversify your sharing content. Share to interact with the user. Share visuals that will attract people’s attention. It will be in your best interest to share photos that will introduce your company, photos of your employees at work, photos of your workspaces, visuals of daily life and the like. Also take care to share photos and videos that will trigger the user and interact with you.
Use Time Correctly and Make Regular Shares: Knowing the right timing is important for the shares to be made. Choosing the right time includes the most convenient time zone for your users. So you need to know at what time of day you can access more users. You must create a layout within your shares. Don’t confuse regular sharing with sharing too often during the day. What is meant to be mentioned here is to make the shares to be put into a planning.
Use Hashtag on your Shares: Using hashtags that express your sharing and make it easier for you to reach more users under the shares you will make from your account.
Be Official, But Don’t Be Despotic: When managing your Corporate Instagram account, be level and formal towards users. However, this formality should not isolate you from people and form a despotic image. People are in favor of a level but warm and sincere communication. Therefore, you can add additional shares to your daily life between the shares you will make. Good morning, good evening and you can share messages. In addition, users, comments made under your posts, do not forget to answer the questions you have asked.
Use Instagram Message Direct Message: You can take advantage of the direct message feature when you announce your campaigns through Instagram. This is a plus for you to create a multi-chat environment with your followers. By organizing questions and answers through message groups, you can inform users and promote your campaigns. Note that when using Instagram Direct Message, you must also share photos.
Benefit from Intragram Filters: Take advantage of Instagram’s filter features for visual sharing from your account to distinguish them from similar shares and make a difference.
Post Sponsored Ads: Remember that you can run paid ads on the Ingram. Nowadays, many brands are doing advertising works on Instagram. You can reach more users through sponsored ads.
Make Promotive Shares: Make special discount announcements, promotional codes and campaign shares for your company through your Corporate Instagram account. Thus, you can increase your number of followers and contribute to your sales.
Repost User Shares: You can repost posts of users sharing with your hashtags. So you can publish their shares on your own page. Doing so will make the user feel valuable and encourage people to share about you.
Open the doors of your institution to your followers: We have given a brief information on this subject above. So, what is meant here? Share how your company works, share your workspaces, photos of your employees doing business; will add professionalism to your brand and will increase your sense of trust towards your brand. In general, most people like transparency. You can occasionally share this topic.
As a result; When the Instagram is used correctly; is a social media platform that can increase brand awareness, professional image, awareness and user interaction. Showing that your goal is not only to advertise with the shares you will make, your followers will take you one step closer. Remember to be as formal as your approach, as sincere and sincere as your interest.
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